Our Mission

“Brother, I have the perfect idea for a blog post.” My brother, Kyle, exclaimed
excitedly. “What if all three of us write about why we hate dogs?” That’s when I
officially decided we were not going to have the broad, commercial appeal that we
originally sought when we first discussed creating a sibling blog.

I've been thinking about what blogs, podcasts, and books I like to read and listen
to the most, with the aim of finding a common theme. I like religious podcasts from
professors, business podcasts from Jewish New Yorkers, sports podcasts from Bill
Simmons and Collin Cowherd, and social commentary from conservative bloggers. I
think the one thing that I appreciate in any writer/artist/entertainer is 100% integrity.
Kind of cheesy I know, but I like what I read/listen to be heartfelt and genuine. Don't get
me wrong, the person has to be smart, witty, and sometimes controversial; but the most
important quality is complete honesty with oneself. One of my biggest pet peeves is a
lack of self awareness. The writers/commentators that draw me back continually
understand exactly who they are, weaknesses and strengths. People complain about
Simmons being a Boston homer, but I think it's funny because he doesn't try to hide it
like most members of the media. He is honest with himself, and his readers (most of
whom are not Boston fans). Our goal is to maintain that same level of authenticity.

Truth is Kyle and Natalie (my brother and sister) have always been more
imaginative and creative than me. I can’t remember the first time we discussed the idea
of creating a blog, but I do remember how excited both of them became. I was more
hesitant. I was concerned about being able to contribute in any significant way, and I
was worried that we would be doing it for the wrong reason i.e. everyone else has a
blog. If we were going to begin a blog I wanted to create a clear vision of what we
desired to accomplish.

When Kyle originally pitched the idea of a blog, he stated that one of his goals
was to eventually generate income through advertisements. I respectfully disagreed.
Blogging is a saturated market, with thousands of people doing it as a primary source of
income. After some discussion, we decided our primary goals in writing this blog are
three fold:

1. To bring us closer as siblings by sharing our experiences and ideas.
2. Serve as a kind of modern day journal for our posterity.
3. Help our friends, family, and any person that reads our blog to come away feeling
good (I know kind of vague but due to the wide range of topics we will be dealing with I
feel like the word "good" is a sum all)
 Hopefully we are able to stay true to our goals and in the process learn and grow.
Thank-you in advance to everyone and anyone who ends up reading our posts.

-Jared Lee